K18 uses biomimetics* for their one of a kind repairing formulas. Formulating the entire keratin genome to discover their biomimetic peptide that mimics the amino acid sequences found in healthy hair. Challenging traditional cosmetic chemistry (which is resource heavy) with radically simple innovation for true renewal of the hair strand. 

Research led by Professor Artur M. Cavaco-Paulo at the Center of Biological Engineering, University of Minho, and Solfarcos Technologies. 

Read more about the discovery of their K18PEPTIDE™ here.

Partnered with Plastic Bank.

Healthy hair begins with your scalp. New wash cleans, conditions, detangles, and repairs your hair and scalp. With just one step and no harmful detergents! Sulfate, paraben, detergent, phthalate, and cruelty free. They are also partnered with one of my favorite organizations, 1% for the planet. 

O&M’s product formulas replace harsh chemicals with active natural extracts and minerals, including native Australian ingredients like Lilly Pilly, Banksia Flower, Quandong, Tasmanian Sea Kelp and Davidson Plum, as well as quality essential oils that deliver real benefits.


Organic and natural plant-powered science is the basis of every I-N product. They select ingredients that are proven to be biologically compatible with our skin, hair, and bodies. They source more than 225 plant-based active ingredients from around the world, and take great care in how they process them. Working with chemists with decades of experience to develop their formulas, 99% of their products are developed and produced right here in the United States. Using a packaging tool developed by leading environmental organization, BWE, which measures packaging material impact on human health, resources and ecosystems. This tool compares different materials, helping them to make the best choice based upon statistical and measurable data. From eco packaging to wind energy-powered production, they are dedicated to doing the best.